Objective:
To design an event pass and corresponding web landing page for a made up event, prioritizing accurate colour theory, resolution and format.
Process:
Given that this project coincided with Halloween, I opted for a spooky yet fun and cute theme. I illustrated various Halloween-themed animals and objects, including pumpkins, bats, and spiders. Taking inspiration from a Halloween classic, I incorporated elements from the Ouija board, designing the event pass in the shape of the playing piece, known as the planchette. The web index was created with reference to the Ouija board itself. Considering the target audience was families, I aimed to maintain a lighthearted and whimsical tone rather than a frightening one, aligning with the overall fun and playful atmosphere of Halloween.
Medium/Tools Used:
Adobe Illustrator, Adobe Photoshop and Adobe InDesign
