Objective:
To design a logo and a coffee cup for a made up coffee shop using the provided dieline.
Process:
To start this project, I created the name for my fictional coffee brand—Lavender Coffee House. Drawing inspiration from floral aesthetics, my vision was to create a brand that offered a tranquil experience for users. Opting for a subdued palette of lavender and gray, I aimed to evoke a sense of serenity. The design incorporated minimalist-style lavender flowers, complimenting with the chosen typography. To provide a tangible representation, I applied the design to a photograph of a coffee cup, demonstrating what it would actually look like in a three-dimensional state. Additionally, I crafted a banner for the coffee house, maintaining consistency with the chosen typography and design elements. This cohesive approach aimed to convey the brand’s soothing essence both on individual products and in broader promotional materials.
Medium/Tools Used:
Adobe Illustrator
